Before I continue this mouth-off, I want to say something positive. ELF has some fantastic products at a fantastic price. My all-time favorite blush/contour (shade Turks&Caicos) and blush brush is from ELF.
With the exception of ELF, I cannot think of any major cosmetic company that has not rectified a negative product experience through refund or compensation coupon.
ELF does not have any sort of reassurance regarding their products. This is what they say on their website regarding their return policy:
- "We value you as a customer and your satisfaction is very important to us, please note that we will gladly replace any item that may have been damaged during shipping. We apologize, but due to the low cost nature of our products, we are unable to offer any returns or exchanges."
They need to think about it this way. Maybelline has some low cost items in their line and they stand by these products despite their low cost. They are willing to send out compensation coupons because they want consumers to keep on trying products in their line and then become brand loyal when they find products that are a "perfect fit" (Maybelline pun intended). Customer service really is a key contributor to brand loyalty.
I know that I would spend more on ELF cosmetics if they stood by their products. I am super curious about their Studio Flawless Finish foundation and also their entire skin care line, but I won't buy these moderate cost items without the reassurance of a refund or compensation coupon.
Would you buy more from ELF if they changed their return policy?